NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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LFW: Five of Our Favourite Collections

By Jessica Bumpus

Aside from those that have had a mention in separate posts of their own (read about Central Saint Martins and JW Anderson here), London Fashion Week threw up a handful of other collections that...

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SURE THING: Britain’s Next Top Brand

By John-Michael O'Sullivan

For London’s rising talents, there are a whole series of milestones in place to help navigate the road to success. After college, first up is Fashion East, the schedule’s legendary launchpad for...

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Come As You Are

By Shirine Saad

What is beauty? The question is as old as civilization, but in the fashion industry its definition has mostly been shockingly narrow. Now, as the world demands fairer representations of real...

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Out With The New: Reflecting Britishness at LFW

By John-Michael O'Sullivan

London Fashion Week began with one of the youngest names on the schedule, an Irish-born designer called Richard Malone. But, thanks to Malone, the week also began with a runway littered with...

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Bye Bye Bailey & Hello Tinseltown!

By Jessica Bumpus

Christopher Bailey waved goodbye to a 17-year tenure at luxury British heritage house Burberry this London Fashion Week in a collection that plundered the archive for Eighties and Nineties...

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Did We Just See Donuts at JW Anderson?

By Jessica Bumpus

Yes, we did. But let’s start from the beginning. Reconfiguration was at the centre of the JW Anderson Fall/Winter 2018 collection today – the designer showcasing his menswear and womenswear...

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LFW’s Student Style-Off

By Jessica Bumpus

In what was to become a London Fashion Week graduate special of a season, one thing has become clear: streetwear-sportswear (either, or a combination of the two) is over in the minds of today’s...

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Designing Solutions to Save the Environment

By Robin Torres

There has been a growing trend for the use of renewable eco-friendly materials in fashion, and NYFW is fueling it. It is not as popular or mediatized as other issues, in part because it’s a tricky...

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Pyer Moss: Paying Homage to Icons of Black Style

By Shirine Saad

Born in East Flatbush, Brooklyn, in a Haitian family, 31-year-old Kerby Jean-Raymond admired the swagger of the local characters – dandies decked in head to toe red or repurposed hand-me-downs....

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New York's Night Fever

By Shirine Saad

More is More! Celebrating Excess, Individuality, and Glamour at New York Fashion Week with five over-the-top trends. As New York Fashion Week winds down, it has become clear that the fashion...

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Empowered and Embraced: NYFW Puts Women Front and Center

By Robin Torres

Important topics of interest tend to find their way into NYFW. Whether it’s through the choices that designers make, by way of their collection or the staging of their runway or through media,...

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How Big Data is Transforming NYFW

By Robin Torres

NYFW will never be the same. Even now, during this Fall Season 2018, many important changes took place which will most likely have a deep impact on NYFW’s evolution. As it progressively grows into...

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Interview: Decades of Sustainability with Maria Cornejo

By Robin Torres

Maria Cornejo, who has been designing for her brand Zero + Maria Cornejo for two decades, began using sustainable materials many seasons ago. Aside from the fact that this makes her somewhat of an...

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NYFW’s Future Could be an Algorithm. Are Fashion Shows Still Relevant?

By Robin Torres

Long term financial uncertainty and important structural changes tend to make companies feel uneasy. The fashion industry is no exception. NYFW is still finding its feet amidst it all – from the...

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Chromat’s Becca McCharen-Tran Celebrates Weirdness

By Shirine Saad

Trained as an architect, obsessed with technology, 33-year-old designer Becca McCharen-Tran’s award-winning Chromat has dreamt up a joyous community of body-positive enthusiasts and artists. We...