NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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Pitti Titillates Rich Digital Consumers

By Sofia Celeste

The biggest commercial event for high-end men’s fashion, Pitti Uomo, is a prime moment for the fashion community to contemplate the direction of a wider global industry that is worth nearly 3...

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Street-Style in Brush Strokes: Suwa

By Sofia Celeste

It’s Pitti Uomo 93 day two and the Les Benjamins presentation is just about to kick off in the majestic setting of the Teatro Niccolini, an ancient opera house tucked away on a dark street just...

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Michele's Gucci Garden Hypnotises

By Sofia Celeste

Guccification or Alessandro Michele-fication? One of the most prolific designers to grace the storied House of Gucci since its inception, Michele ushered in his new era with the opening of the...

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LFWM: One Year On

By Jessica Bumpus

This time last year and the menswear fashion-scape was reeling from the aftermath of 2016, a pretty rubbish year by anyone’s standards. Brexit, Trump, the list doesn’t really need to extend any...

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The Sense of An Ending: London Menswear Moves Forward

By John-Michael O'Sullivan

That’s all for now, folks. The show, quite literally, is over. London’s Autumn/Winter 2018 menswear collections came and went in the space of less than eighty hours; a stripped-back season, shorn...

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LFWM: The Looks We Loved Fresh From The Runway

By Jessica Bumpus

Whenever show season swings round, it's impossible not to compile a mental shopping list. Ours begins here.    CRAIG GREEN Craig Green FW18 menswear show in London. Picture by Regis...

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Human Tents & Hi-Tech at Craig Green

By Jessica Bumpus

It’s hardly surprising to know that two of London menswear’s most exciting names right now are already recipients of British Fashion Awards: Charles Jeffrey Loverboy, who showed last night to...

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Mullin’ It Over With Loverboy

By Jessica Bumpus

Whiffs of Vivienne Westwood costume, Alexander McQueen performance, Boombox club nights, Blitz kids scene-sters, and more to come poured into and out from the melting pot that was the Charles...

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Out with The New: Starting Over at London's Menswear Shows

By John-Michael O'Sullivan

In older times, the 6th of January marked Twelfth Night: the traditional end of the Christmas season, and a night of mischief and riotous misrule. This year, though, it also marks the start of...

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Cottweiler's Meteoric Rise

By Nabil Aliffi

Ben Cottrell and Matthew Dainty led us through the back channels of the Natural History Museum on Saturday evening in what was their grandest show yet. Over the years, the duo developed a...

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Kiko Kostadinov: A Breakout Moment

By Nabil Aliffi

All bets are on Kiko Kostadinov to be one of the breakout stars from the London stable of designers. By that, I mean a brand that has a real chance of commercial success in the same league as Gosha...

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LGBT Marketing: Inclusivity or Fetishization?

By Alice Pfeiffer

Is all visibility good news? Or are we faced with faux queerness that solidifies dominant patriarchal norms – all whilst pretending to dismantle them? Two women embracing in bed wearing next...

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Model: Raya Martigny Photographer: Justino Esteves ​Stylist: ​Nicolas Dureau​ MUA: Cyril Laine Hair: ​Paul Duchemin ​Photographer's Assistant: Eleonore Chellini

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What was your Fashion Moment of 2017?

By Jessica Bumpus

And so, we’ve made it to the end of another year – another highly eventful year in fashion. The British Fashion Awards just behind us and Michael Halpern of new label Halpern a spotlight name to...

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Notes from the Resistance: Mexico’s Fashion Scene is Thriving

By Shirine Saad

Just one month after Mexico City was ravaged by a magnitude 7.1 earthquake, and in the midst of heated American-Mexican debates, Mexico Fashion Week celebrated the country’s deep cultural heritage...