MFFashion and NOWFASHION join forces to create a unique platform designed to tell the fashion of tomorrow. The first and only European newspaper devoted to fashion and luxury together with the first online magazine that publishes photos in real time created a mini website with exclusive content, video previews, art projects and special interviews.

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INTERVIEW | Maria Grazia Chiuri - Dior

By Stefano Roncato - MFFashion

It's a story that begins with her; with a smile... an infectious laugh. The eyes are quick; they look without judging. The rings are like messages wrapped around her fingers, and there's that...

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VIDEO | Mariacarla Boscono for Ermanno Scervino


The italian Top model Mariacarla Boscono is the face of the latest Ermanno Scervino advertising campaign, shoot by the famous fashion photographer Peter...

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VIDEO | Puma presents new Ignite Netfit sneakers

Puma presents new Ignite Netfit sneakers, this running shoe offers infinite lacing styles for total comfort and confidence. Watch the...

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VIDEO | Me you and Miu Miu

Miu Miu presents: Me, you and Miu Miu, the short movie Starring Emma Greenwell, Millie Brady Directed by Victoria Hely-Hutchinson     jwplayer("videoContent").setup({wmode:"window",...

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VIDEO | David Mallett presents Hair and body wash

With a very sensual and "wet" video David Mallett presents Hair and body wash. Watch the video...     jwplayer("videoContent").setup({wmode:"window", 'modes': [{type: 'flash', src:...

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VIDEO | The darker the shadow the brighter the light

Mytheresa launches music video with Alexa Chung. In my head The darker the shadow, the brighter the light Starring Alexa Chung and Mike...

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VIDEO | There is no finish line - Eliud Kipchoge

Nike presents Nike #Breaking2, watch the video There is no finish line! Eliud Kipchoge is a Kenyan long distance runner, and in 2016 won the Olympic marathon gold...

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VIDEO | Girl bag bird gaze chair Jennifer Lawrence Dior

The girl, the bag, the bird, the gaze, the chair, Jennifer Lawrence, Dior. Dior presents the 2017 fall collection's adv campaign. Starring Jennifer Lawrence, watch the...

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VIDEO | H&M Foundation presents new projects

The people voice was the most important, 120,000 people told what to fight for. H&M Foundation presents new projects, watch the video     jwplayer("videoContent").setup({wmode:"window",...

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VIDEO | Levi's #501 jeans documentary

In the 1950s, rockability musicians started wearing 501 jeans onstage. It was considered outrageous at the time while today it's hard to find a musician who does not wear Levi's. View the exclusive...

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VIDEO | Backstage with Dua Lipa for Foot Locker

"Fashion and style does play a big role. I think it's really exciting to add another dimension to the music," shares British singer and model Dua Lipa behind the scenes of the her Foot Locker...

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VIDEO | A Closer Look at the NikeLab ACG.07.KMTR

After unveiling its collection of all conditions gear for Spring/Summer 2017, have a closer look at NikeLab’s ACG.07.KMTR footwear model. With assistance from Errolson Hugh of ACRONYM, NikeLab...

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VIDEO | The best moments of Dior's Cruise 2018 show

The discovery of the Lascaux cave, in 1940, had a profound influence on the artists of the time. In 1951, Christian Dior appropriated these rock paintings, making a print from them for his 'Ovale'...

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VIDEO | Pitti Uomo 92 presents Boom Pitti Blooms

Presenting the new Digital Art Project accompanying the Pitti Uomo 92 exhibitions, discover the new creative ideas that blossom just like flowers: improbable, effervescent and ironic, in this...

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VIDEO | Introducing the Moncler Postcards series

From Los Angeles to Capri, Moncler takes you on holiday with its latest Postcards series, realized in collaboration with the Parisian artist Jean-Philippe...

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